How do I Boost Engagement on My Blog?
What is the Essence of Website Engagement?
Here’s 20 Ways to Get Visitors Immersed and Engaged
- be clear about what your blog is about right from the start
- give them info/news they can’t get anywhere else
- talk about a famous person, one they likely are interested in
- be helpful – move them toward solving their problem
- be unique – don’t be run of the mill
- use an interesting title to generate excitement and get attention
- use Stats that support or prove your point – credibility
- use unique visuals that support your points
- use entertaining videos
- share a story about an interesting experience with one of your customers – it’s relevant and proves you can help them
- explain how to do something, show your expertise
- ask questions and write like you actually and sincerely need their opinion and that you respect others input
- write with a friendly, positive and supportive tone- readers need to feel good
- readers are busy so tell them why they should care and be excited about your topic and you should know why its relevant to them
- include something controversial that makes them see two sides of an issue
- Link out other good relevant content on the web so they can explore elements of your ideas
- Link to important pages of content on your site or other relevant blogs you’ve written
- ensure your website design/style looks good and isn’t messy or distracting because a poor design kills engagement
- use numbers in titles and headings – it attracts the eye and gives certainty or a measure of value you’re going to present
- include an interactive tool such as mortgage or loan calculator
You can measure how engaging your blog is by looking at your website stats and you can use some tools that give you additional insight. SEMrush, Sumo, Crazy Egg, Google Publisher Toolbar, can help you understand how far down the page users scrolled. They can help you see how the visitor’s time on site is increasing, and whether people shared your content with others on social media.
There are quite a few content engagement factors but perhaps the most important is conversion rates. Are more people contacting you or making a purchase? Those are the results we want most.
Don’t forget that web design is also a big determinant of engagement rates. A nice clean, attractive and visually engaging design has its own impact. Of course, nothing beats really good content.